A-Players? Who?

We can be brief about this, since we are simply entrepreneurs. On holiday, on the road, during work... we see growth opportunities for companies anytime and anywhere. Our hands are constantly itching to get started.

Europe counts many brilliant brains and they should be allowed to make themselves heard more. Hard to start? This is the issue we tackle with our three pillars: Business Boost Program, Financial Coaching and Capital.

Do you contribute to our BHAG, our Big Hairy Audacious Goal, 25 IN '25?
In 2025, A-Players will have successfully guided 25 young growth companies to world domination.

Plan meeting

Business Boost

Develop your company, yourself and your team. Become scalable, think big and get acquainted with our network.

You will receive four-weekly coaching sessions according to the proven growth principle “Rockefeller Habits”. And sparring is always allowed, even encouraged!

Financial coaching

Continuous insight into the figures, timely identification of risks and spotting opportunities, you learn from your financial coach.

You attend four-weekly coaching sessions and  receive in-between advice whenever you want.

Capital injection

Do you need capital for a quick start? If required, we can make investments and bring you in contact with other investors in our network.

Together we discuss which route best suits your company.


Purchasing advantage

You can buy services cheaper from our affiliated companies. Services such as internet marketing, website design, management and hosting.

International network

Is there a good sales market abroad or do you want to gain knowledge of other economies? Then you should make use of our international network of partners and investors.

Experienced Advisory Board

Sharing is the new having. Get extra knowledge and experience from our advisers who are always there for you when you need them and skip steps in your development by leaps and bounds.

Legal guidance

Why would you reinvent the wheel? If you do not have the time, you can always consult our database and advisors to legally set up your company in a reliable way.

Software stack

Because of our experience in various branches, we started working efficiently with our proven software stack. This is ideal if you want help to simplify your administrative struggles.

Outsourcing administration

Of course you can also choose to outsource your financial administration entirely to us. Whatever suits you best!

Why cooperate with us?

We started young and know the challenges and possibilities that “young dogs” face. We find making mistakes fantastic. Except for those times that we ourselves had it wrong. Learned a lot, done a lot and now we have earned our spurs by starting up and growing several successful companies.

We were born to help start-ups and scale-ups with a focus on IT and recurring revenue. And we find it thrilling when our A-Players shake the world. Is there anything better than making daily time-consuming activities more simple with your genial solution?!

View our showcases










Sharing is the new having. Ask the veterans in our team and the Advisory Board for coaching, advice and sparring.
They too enjoy the enthusiasm and interesting issues A-Players have to offer and face.


Ivo Elshof

Founding Partner A-Players | strategy

Role: entrepreneur, investor, founder, advisor

Strengths: vision and strategy, people-placement, out-of-the-box thinking, scaling-up, internet entrepreneurship

Motto: Pain is temporary, quitting lasts forever.

Track record: founder Best4u Group and its Ltd.’s, co-founder and advisor 4Suites, Traffic Today, 4Scouts, owner A-Players


Sander Geels

Founding Partner A-Players | commerce

Role: entrepreneur, investor, founder, advisor

Strengths: operations management, people-management, sales, scaling-up, internet entrepreneurship

Motto: Don’t wait for an opportunity. Create it.

Track record: founder Best4u Group and its Ltd.’s, co-founder and advisor 4Suites, Traffic Today, 4Scouts, owner A-Players

Leon Bakker. Foto Marco De Swart

Leon Bakker

Partner A-Players | finance

Role: entrepreneur, investor, financial advisor

Strengths: financing and acquisitions, digitization of administrative processes, BI, innovation subsidies & grants

Motto: Winners never quit and quitters never win.

Track record: KPMG, CFO at De Zaak and MKB Servicedesk, business development manager at 216 accountants, owner 4-VISION


Johan Vunderink

Advisory Board

Role: entrepreneur, investor, advisor

Strengths: general management, international growth, customer satisfaction

Motto: It's always different than you expect!

Track record: co-founder & CEO Origin, Board of Directors BSO/Origin, chairman Ausys AB (OMX Stockholm) & Quint Wellington Redwood bv, boardmember Teleca SA (OMX Stockholm) & SourcingLink.net, Inc., (San Diego California, USA) (NASDAQ)

Steven Ras

Steven Ras

Advisory Board

Role: entrepreneur, advisor

Strengths: innovations, acquisition and client contacts, cyberlaw

Track record: founding partner ICTRecht, cofounder JuriBlox

Siem de JOng

Siem de Jong

Advisory Board

Role: entrepreneur, investor, advisor

Strenghts: athlete mentality, social influencing

Motto: Together everyone achieves more.

Track record: footballplayer AFC Ajax, Newcastle United, PSV, board member 'De Jongsters', investor in multiple start-ups


Contact us!

If you’re an inquisitive A-Player with the attitude of a professional athlete who wants to get the most out of yourself.
And if you have a business (idea) with the focus on SaaS.

However, we also like to talk with future partners and investors.
Those that enjoy young start-ups that make the world easier and want to support them.